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MICHELLE WEDDLE

OWNER, DESIGNER, MAKER

 
 

 After receiving degrees in Creative Advertising and Studio Art from the University of Texas at Austin, I had worked at an art gallery, as a floral designer and as a painter, exhibiting my work whenever possible. But I had excelled at sculpture in college and wanted to see what I could come up with. Something botanically inspired? Floral? Something textural? Minimal? Hmm. 

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As soon as I began applying paint, I said to myself, 'Ooo.. now you have something.'

I first discovered succulents working as a floral designer in 2008. Like most, I immediately fell in love with their forms, but became truly fascinated with the tenacious, inventive, and beautiful ways succulents in the mid-continental US and elsewhere have adapted to the extreme environments in which they now thrive. They are one of many examples in nature where a species gloriously overcomes tremendous odds. 

With a background in painting 

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"I wanted to create something entirely new..."

From the beginning, I wanted to create something entirely new that wouldn’t suffer by comparison to the live plants. I faced many obstacles along the way, problem solving one by one until the final product was achieved. I believe it’s the pristine whites, luminous metallics and playful pastels that set these apart. As soon as I began applying paint, I said to myself ‘Ooo… now you have something.’

( Etsy is a global marketplace for anything handmade or vintage boasting upwards of 1.8 million sellers). Sales started taking off within 48 hours of the 60+ original designs being listed.  Within one month, the Etsy staff had featured a Waterstone Succulent on their Facebook page and scheduled a homepage feature. Six weeks later, Real Simple Magazine announced their intention to feature them in their December Issue Gift Guide for Women. In March of 2013, they made it to the pages of Southern Living Magazine. Later that year, they appeared in an Australian Fashion Magazine with a Waterstone Succulent representing Etsy as the Editor In Chief's favorite online shopping destination, and were featured on numerous popular blogs.

They were one of the first products selected for the Houzz.com marketplace launch in the fall of 2014 which now boasts an impressive selection of over 5 million products and materials to choose from to help you decorate and design your home. Waterstone Succulents has since been categorized as a 'Top Seller.' In the summer of 2015,  Waterstone Succulents was featured in a Master Bedroom makeover for a lucky viewer of The Ellen Degeneres Show.

In early 2015 they were selected for the launch of West Elm's Local collection and have remained a steady part of the assortment of local designs sold in the Denver location ever since.

 West Elm, Denver Collection Spring 2017

West Elm, Denver Collection Spring 2017

Most recently, in the summer of 2017, some Waterstone Succulents were selected for inclusion by Mila Kunas and a Houzz.com designer for the remodel of her parents Los Angeles condo in a segment titled 'My Houzz with Mila Kunis.' 

In May of 2015 I introduced a new method of production to refine the end product, and have since designed beautiful retail packaging that doubles as a sleek gift box, created new planters, and traveled around the US finding new and unusual species to incorporate.

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"...dreamy new pastel tones." 

I now offer close to 40 variations on the three most popular succulent designs to retailers and am excited to start growing more wholesale relationships. I’m proud to say that I still personally make every single item lovingly by hand in the United States.